Role in Commercial

We started filming our Vans commercial this week.  First I signed out the camera equipment which had a tripod, camera and an SD Card. After I picked up the equipment for the group, we had to bring the props and set them up at our location we were filming. I bought a Vans Poster, Vans shirt and a Vans shoebox. Our commercial is Halloween themed so the poster was hand-made with Halloween related colors. The shirt was a dark maroon shirt and a regular Vans shoebox. I had to wear the Vans apparel as well as the other members in my group.

      In the filming process I was one of the actors. Our first scene was filmed at the Senior Patio outside that had tables and umbrellas which were handy for the hot, sunny day. After setting the camera and props up it was time to start filming the first scene. The main actress was talking about how she needed some new shoes and I would be in a Vans hoodie handing her a coupon and leaving. We switched to a POV shot of her noticing the coupon and hear my footsteps running away after. After we finished filming at the Senior Patio and we moved onto our next location.

     Our next location was in front of the library. We all helped carry the props over to the top of the library. Our next scene was showing the main actress walking up to the store. This scene was of me "working" at the Vans store. I was holding up the Vans sign since we had no table or ledge to set it up on. We originally tried to put our Vans poster on the window but that didn't work and kept falling down. The scene is an over the shoulder shot of the doors and then a zoom-in of me holding the sign. After that we didn't have much time left since we needed to dump our footage. So then we had to pack it all up and decided to finish filming on Monday. I returned the camera equipment while my group put away the props and started dumping our footage.

Storyboard

-Establishing shot

-Two Shot

-POV Shot

-Reaction Shot

-Cutaway

-Jumpcut

-Tracking Shot

-Over the Shoulder Shot

-Pan

-Medium Shot

-High Angle

-Medium Close Up Shot

-Long Shot

-Close-Up Shot

-Eye-Line Match

-Wide Angle

-Tracking Shot

-Dutch

-Burn out

-Title

Attachments area

Editting Lesson Blog

When a student checks out camera equipment they need to get a sign out form from the cubby and put the item number and your name on the form and put it in Period 6 folder. You need to get a new form every time you sign out a camera set. When leaving class you need to have your student ID on and everyone's name in the group to be on the pass in case of emergencies.

To edit you need to open up a folder to put your footage on.

• If your working on a computer in class, you have to log onto the same computer and the same account you exported and edit your footage on. To export your footage put the SD card in the SD card reader and insert it into the computer. To find your footage go onto DCIM and set the date and time correctly on the camera so you can find your footage easier. If you can't find the footage on DCIM go to private, then click on AVCHD, go onto the next folder then click on stream and the footage should show up there.

• Highlight all the footage you want and move it to your folder. After that it's safe to take out the SD card and the SD card reader and return it.

• Open up Pinnacle studios 2017, 2018 or 2019. There's no difference between them. Delete the ads that show up on the app. Import the footage onto pinnacle studios and let everything fully load or it'll crash. Click on Desktop and select the footage needed if your using a shared SD card. 
• Leave AV Track 1 for a title if your putting one.  Hit the T and type in the title you want. Then just move it to a desired area on the screen.
• AV Track 2 is for the footage recorded. Use the razor blade tool to cut footage. Highlight any footage you don't need and press delete.  Open up effect editors and you can add anything to the film like transitions and saturation.
• The different colors on the top of your clips means you've changed something (red bar is the "play bar" and the green bar means transitions etc.)
• AV Track 3 is for the sound and music. Go to MVIO072 to detach audio from your footage. To get YouTube music, convert songs into a MP3.
• When you've completed editing all of your footage you need to export the completed version. Click on files and save the movie as whatever you're filming. Then add the movie to the folder and export. Make the movie an em-peg 4 and full SD.

Planning Blog for Vans Commercial

Our commercial is about Vans.
1) Props
The props that we will use in this commercial will be Vans shoe boxes, a skateboard, a Vans coupon, and Halloween decorations.
2) Costumes
The costumes that we use in this commercial will include Vans apparel. Specifically, Vans shirts, Vans hoodie, Vans shoes, a beanie, and chains for the actors playing on the Vans side. We will also include Converse shoes and shirt for the Converse-side actor.
3)Schedule
First, we will make the storyboard and the script for the commercial. After everyone learns their lines and places, we will begin filming our commercial in the senior patio. Continuing with the commercial on the next day, we will shoot extra takes of skateboard tricks for our commercial which will be featured at the end of the commercial. When we finish filming at the first location, we will then move onto our next location: the Media Center stairs.On the last day of this assignment, we will edit our commercial and put every shot in the order of our storyboard.
4) Location
The locations that will be used for our commercial will be the senior patio, specifically the steps and the tables. We will also film in the Media Center stairs, which is where our "Vans store" set will be.
5) Back Up Plan
So if it's raining,we will have to film inside the Media Studies classroom instead of the senior patio. Additionally, we will have to film our skateboard shots near the media center instead because we can still get outside shots, however we will still have a roof over us to not get wet. Also, if one of us who is acting is absent, we will have to change roles in the commercial and one of us would have to play someone else's part. Additionally, if our camera man is absent, we will have one of our actors film, while another actor takes their part.

Conversion

Our commercial is about Vans products. Some common conventions and codes in Vans commercials include skaters as actors. The target demographic for Vans include teens and young adults, which is why the actors in these commercials are also generally young adults or teens. These actors are typically athletic and often run or do skateboard tricks in the commercials. They also wear Vans shoes and Vans shirts or socks in the commercials. Vans commercials may also feature famous athletes or skaters to talk about the products. The actors are normally within a group of friends; however, some commercials include skaters by themselves.

Additionally, the location of these commercials are usually outside in skate parks or on the street. Typically, the lighting of these commercials are very bright due to the sunny weather of being outside. However, commercials that feature more close ups of the shoes tend to have darker lighting. 

Lastly, common music found in Vans commercials include Rock or Upbeat music. Popular artists that make this type of music for Vans commercials are Avril Lavigne, Sik-K, and DJ, Mia Carucci.

Introductory

Hi! My name is Audrey. So here's a little background information about me. I am a very nice and loving person. I'd consider myself to be hard-working and highly organized. However, I also tend to find myself slacking a bit in a few occasions. I definitely wouldn't consider myself as a spontaneous person, I'm the one making and bringing a whole agenda to any trip I go to. I'm not a social person but I also wouldn't consider myself an introvert either, I mainly find comfort around the people I know. I could never be a serious or mean person, I'll always be smiling and making jokes to any person I know (comfort zone is important to me). I'm a conservative person, I don't like wasting materials or products, I try and make something last as long as possible.

Enough about my personality traits. My interests are pretty interesting. To start off with, I'm a huge dog lover. They're just so loving and caring. I like sleeping probably because I just stay up late on most nights. I love listening to music it can complement my mood and bring out another side of myself. I like being active, I'd stretch myself mostly or stay walking and being mobile. I give myself a day to relax and focus on myself. I might do a little spa day for myself which can calm myself down. In my free time, I like to organize my closet, school work or anything I can. I'm very big on self care. I have many interests I'd like to add to my daily life like cleaning and reading books not related to school.

I feel like I have a very active imagination and that combined with my organization helps me a lot with my goals. I have lots of big ideas for myself in school. I know my ideas can be a bit bold but I have plans to get to where I could be to improve my future opportunities. Most of my classes are Pre-AICE and two are AICE and I'm very proud about that. I try and get as most work done as possible so I don't have to stress about it later. I'm trying to graduate early so I can get a head start in my career path. I'm aiming for an AICE Diploma or any scholarships so I can help my parents financially. I have an abundance of options to figure out where and what I want to be. I have my main goal to work in the medical field and I definitely need an advantage on that.

I feel like that's enough about myself for now. I hope everyone has an amazing day!